Senior Marketing Communications Specialist (Job Number:9697)
Description
Summary:
The Marketing Communications Specialist, Sr. provides marketing and communications support for assigned segment. Assists segment team in planning/executing marketing communication tactics including researching, developing, writing/editing materials for internal and external audiences. Understands key sales channels customer needs and translates key value propositions into compelling customer and consumer messaging. Helps identify and act upon opportunities to maximize retention and acquisition strategies. Reports to Marketing Manager and works collaboratively with business partners in sales and product.
Accountabilities:
1. Provides both guidance and tactical support for winning go-to-market strategies for assigned segment to support retention and drive growth.
2. Collaborates with sales and product divisions on ongoing development of product and sales strategies.
3. Supports implementation of segment specific value proposition and customer experiences to meet the needs of all channels.
4. Writes, edits and/or designs internal communications (Alert), promotional brochures and materials, mandated letters, member publications, public relations tactics, media releases, articles, videos, events, speeches, Internet and other communications tactics.
5. Interacts with internal production staff and external resources to coordinate branding, product and sales messaging.
6. Supports integration of key value propositions into compelling customer and consumer messaging as delivered in presentations, collateral, webinars, direct marketing, promotions, case studies and other sales tool.
7. Represents Marketing and Communications committees, work groups as needed.
Qualifications
Required Qualifications:
- Bachelors degree preferably in the communications, marketing or journalism field and 5 years of related work experience, or 9 years of related work experience in lieu of a degree.
- Strong research, problem-solving and analytical skills.
- Ability to work independently and execute with minimal guidance.
- Demonstrated interpersonal skills for working with business partners, vendors and cross-functional teams and for making formal presentations.
- Strong project and time management skills for juggling many changing priorities and working under tight deadlines.
- Demonstrated writing and general public relations skills.
- Demonstrated personal computer skills in the use of a suite of software tools (such as Microsoft Word, PowerPoint and Excel) and project management tools.
Preferred Qualifications:
- Demonstrated B2B marketing, particularly Fortune 1000 corporations.
- Knowledge of healthcare industry.
Blue Cross and Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. Blue Cross and Blue Shield of Minnesota is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job
Description
Summary:
The Marketing Communications Specialist, Sr. provides marketing and communications support for assigned segment. Assists segment team in planning/executing marketing communication tactics including researching, developing, writing/editing materials for internal and external audiences. Understands key sales channels customer needs and translates key value propositions into compelling customer and consumer messaging. Helps identify and act upon opportunities to maximize retention and acquisition strategies. Reports to Marketing Manager and works collaboratively with business partners in sales and product.
Accountabilities:
1. Provides both guidance and tactical support for winning go-to-market strategies for assigned segment to support retention and drive growth.
2. Collaborates with sales and product divisions on ongoing development of product and sales strategies.
3. Supports implementation of segment specific value proposition and customer experiences to meet the needs of all channels.
4. Writes, edits and/or designs internal communications (Alert), promotional brochures and materials, mandated letters, member publications, public relations tactics, media releases, articles, videos, events, speeches, Internet and other communications tactics.
5. Interacts with internal production staff and external resources to coordinate branding, product and sales messaging.
6. Supports integration of key value propositions into compelling customer and consumer messaging as delivered in presentations, collateral, webinars, direct marketing, promotions, case studies and other sales tool.
7. Represents Marketing and Communications committees, work groups as needed.
Qualifications
Required Qualifications:
- Bachelors degree preferably in the communications, marketing or journalism field and 5 years of related work experience, or 9 years of related work experience in lieu of a degree.
- Strong research, problem-solving and analytical skills.
- Ability to work independently and execute with minimal guidance.
- Demonstrated interpersonal skills for working with business partners, vendors and cross-functional teams and for making formal presentations.
- Strong project and time management skills for juggling many changing priorities and working under tight deadlines.
- Demonstrated writing and general public relations skills.
- Demonstrated personal computer skills in the use of a suite of software tools (such as Microsoft Word, PowerPoint and Excel) and project management tools.
Preferred Qualifications:
- Demonstrated B2B marketing, particularly Fortune 1000 corporations.
- Knowledge of healthcare industry.
Blue Cross and Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. Blue Cross and Blue Shield of Minnesota is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job