Marketing Web Project & Vendor Manager (for an Affiliate Company) (Job Number:10283)
Description
Summary:
This position provides planning, consulting, project and vendor management and oversight of web portal projects for Affiliate company’s clients. In addition, this person will lead web design, write, publish and manage web content, lead management of online tools such as plan selector / calculator, online enrollment forms, and sales portals, and develop communication and training around web services / tools for our clients.
Accountabilities:
1. Consult with clients to understand and assess their strategic business needs relative to Medicare web sites. This includes convening and leading a cross-functional web planning or project initiation team.
2. Develop and implement an annual web initiatives plan and budget for content and functional development as well as web research that aligns with client and overall marketing/communications plans and strategies.
3. Develop and maintain web tools such as broker portal, online enrollment forms, and plan selector tools.
4. Develop and maintain web content and project manage with clients through development / sign-off process..
5. Assist with broader marketing functions including material development, communications to sales channels, market research, or other projects as needed.
6. Analyze web reports and trends, provide dashboard reporting for clients, and conduct usability studies. Monitor web performance for any problems requiring attention.
7. Develop an annual project plan / calendar. Ensure timely and regular refreshing of the home page.
8. Manage end-to-end web administration for Affiliate Company and its clients of outside vendor relationships as they relate to web development and maintenance of web content or functionality.
Qualifications
Required Qualifications:
- Bachelor’s degree in communications or related field and 5 years of related experience, or 9 years of related experience in lieu of a degree.
- Thorough knowledge of web content and development processes, best practices and emerging trends and technologies.
- Excellent project management skills with demonstrated ability to implement strategic marketing / communication plans.
- Excellent oral and interpersonal communications skills and the ability to work and negotiate with all levels of individuals within the organization, clients and vendors.
- Excellent research, problem-solving, team facilitation and analytical skills with the ability to work under tight time frames and juggle multiple projects.
- Excellent writing and editing skills; expertise in writing for the web and attention to detail.
- Must a team player with a collaborative style.
- Proficiency in MS Office applications; MS Project and/or FileMaker Pro.
- HTML coding proficiency.
Preferred Qualifications:
- Marketing / Web experience for Senior demographic including social media and mobile technology
- Medicare Part D and Medicare Advantage products and marketing
Physical description:
Is a sedentary position; requires extensive use of computer and telephone.
The job description is not intended to be an exhaustive list of all functions and responsibilities of the position. Employees are held accountable for all of the functions of the job. Job duties and the % of time identified for any function are subject to change at any time.
Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job
Description
Summary:
This position provides planning, consulting, project and vendor management and oversight of web portal projects for Affiliate company’s clients. In addition, this person will lead web design, write, publish and manage web content, lead management of online tools such as plan selector / calculator, online enrollment forms, and sales portals, and develop communication and training around web services / tools for our clients.
Accountabilities:
1. Consult with clients to understand and assess their strategic business needs relative to Medicare web sites. This includes convening and leading a cross-functional web planning or project initiation team.
2. Develop and implement an annual web initiatives plan and budget for content and functional development as well as web research that aligns with client and overall marketing/communications plans and strategies.
3. Develop and maintain web tools such as broker portal, online enrollment forms, and plan selector tools.
4. Develop and maintain web content and project manage with clients through development / sign-off process..
5. Assist with broader marketing functions including material development, communications to sales channels, market research, or other projects as needed.
6. Analyze web reports and trends, provide dashboard reporting for clients, and conduct usability studies. Monitor web performance for any problems requiring attention.
7. Develop an annual project plan / calendar. Ensure timely and regular refreshing of the home page.
8. Manage end-to-end web administration for Affiliate Company and its clients of outside vendor relationships as they relate to web development and maintenance of web content or functionality.
Qualifications
Required Qualifications:
- Bachelor’s degree in communications or related field and 5 years of related experience, or 9 years of related experience in lieu of a degree.
- Thorough knowledge of web content and development processes, best practices and emerging trends and technologies.
- Excellent project management skills with demonstrated ability to implement strategic marketing / communication plans.
- Excellent oral and interpersonal communications skills and the ability to work and negotiate with all levels of individuals within the organization, clients and vendors.
- Excellent research, problem-solving, team facilitation and analytical skills with the ability to work under tight time frames and juggle multiple projects.
- Excellent writing and editing skills; expertise in writing for the web and attention to detail.
- Must a team player with a collaborative style.
- Proficiency in MS Office applications; MS Project and/or FileMaker Pro.
- HTML coding proficiency.
Preferred Qualifications:
- Marketing / Web experience for Senior demographic including social media and mobile technology
- Medicare Part D and Medicare Advantage products and marketing
Physical description:
Is a sedentary position; requires extensive use of computer and telephone.
The job description is not intended to be an exhaustive list of all functions and responsibilities of the position. Employees are held accountable for all of the functions of the job. Job duties and the % of time identified for any function are subject to change at any time.
Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job