Interactive Marketing Specialist, Affiliate Company (Job Number:11445)
Description
Summary:
This position will assist with day-to-day planning and execution of Interactive Marketing projects. The role will manage projects undertaken by the Interactive Marketing team, including overseeing the timely delivery of web sites, email campaigns, content enhancements/ maintenance, interactive and social media projects, etc. This position demands a detail oriented person with the ability to present to and communicate effectively with marketing, business partners, legal counsel and technology people alike.
Accountabilities:
1. Manage and further develop processes for delivering exceptional work within timeline and budget parameters.
2.
Manage all aspects of planning, assigning, scheduling and documenting Interactive Marketing projects, keeping team members and business partners apprised of status, issues and resolutions.
3. Ownership of editorial calendar, content creation, development and publishing across all social media networks and platforms.
4. Assist in managing partnerships with creative services, communications account management, portal development, enterprise architecture, integrated service design, external vendors and other subject matter experts.
5. Oversee content maintenance needs and execution, escalating maintenance issues to project status as needed.
6. Conduct excellent project management discipline and look to improve processes for rapid-fire speed to market.
7. Conduct excellent project management discipline and look to improve processes for rapid-fire speed to market.
The job description in not intended to be an exhaustive list of all functions and responsibilities of the position. Job duties identified for any function are subject to change at any time. This position is a sedentary job; requires extensive use of the computer. May sit or stand at workstation.
Qualifications
Required Qualifications:
- Bachelor’s degree in communications, marketing, internet or e-commerce or related field and 3 years of web communications project management experience, or 7 years of web communications project management experience in lieu of a degree.
- Proficiency in MS Office suite
- Working knowledge of web development tools and social media platforms.
- Clear understanding of web development processes and roles.
- Good understanding of user experience.
- Experience managing multiple Interactive Marketing projects.
- Experience with monitoring/measurement platforms (Radian 6, Hootsuite, etc.)
- Ability to collaborate on complex, cross-functional projects.
- Ability to manage other team members in a cross functional design and motivate others that do not directly report to this position.
- Ability to streamline production processes and prioritize tasks of self and others.
- Excellent communication, presentation, problem-solving, and negotiating skills.
- Experience in Web Content Management Systems (WCMS)
Preferred Qualifications:
- Experience with InDesign, Photoshop and MS Project a plus.
- Ability to interface/present with senior level and executive management
- Knowledge of HSA market (value chain, market dynamics and regulations)
Blue Cross and Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. Blue Cross and Blue Shield of Minnesota is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job
Description
Summary:
This position will assist with day-to-day planning and execution of Interactive Marketing projects. The role will manage projects undertaken by the Interactive Marketing team, including overseeing the timely delivery of web sites, email campaigns, content enhancements/ maintenance, interactive and social media projects, etc. This position demands a detail oriented person with the ability to present to and communicate effectively with marketing, business partners, legal counsel and technology people alike.
Accountabilities:
1. Manage and further develop processes for delivering exceptional work within timeline and budget parameters.
2.
Manage all aspects of planning, assigning, scheduling and documenting Interactive Marketing projects, keeping team members and business partners apprised of status, issues and resolutions.
3. Ownership of editorial calendar, content creation, development and publishing across all social media networks and platforms.
4. Assist in managing partnerships with creative services, communications account management, portal development, enterprise architecture, integrated service design, external vendors and other subject matter experts.
5. Oversee content maintenance needs and execution, escalating maintenance issues to project status as needed.
6. Conduct excellent project management discipline and look to improve processes for rapid-fire speed to market.
7. Conduct excellent project management discipline and look to improve processes for rapid-fire speed to market.
The job description in not intended to be an exhaustive list of all functions and responsibilities of the position. Job duties identified for any function are subject to change at any time. This position is a sedentary job; requires extensive use of the computer. May sit or stand at workstation.
Qualifications
Required Qualifications:
- Bachelor’s degree in communications, marketing, internet or e-commerce or related field and 3 years of web communications project management experience, or 7 years of web communications project management experience in lieu of a degree.
- Proficiency in MS Office suite
- Working knowledge of web development tools and social media platforms.
- Clear understanding of web development processes and roles.
- Good understanding of user experience.
- Experience managing multiple Interactive Marketing projects.
- Experience with monitoring/measurement platforms (Radian 6, Hootsuite, etc.)
- Ability to collaborate on complex, cross-functional projects.
- Ability to manage other team members in a cross functional design and motivate others that do not directly report to this position.
- Ability to streamline production processes and prioritize tasks of self and others.
- Excellent communication, presentation, problem-solving, and negotiating skills.
- Experience in Web Content Management Systems (WCMS)
Preferred Qualifications:
- Experience with InDesign, Photoshop and MS Project a plus.
- Ability to interface/present with senior level and executive management
- Knowledge of HSA market (value chain, market dynamics and regulations)
Blue Cross and Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. Blue Cross and Blue Shield of Minnesota is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job