Ancillary Product Consultant Sr (Job Number:11026)
Description
Summary:
This position is responsible for planning, development, implementation and delivery for a product line within a commercial markets segment or line of business (including Health and Wellness) or affiliated companies. The goals and results will align with their portfolio manager’s overall segment goals in order to achieve enrollment, revenue and profit performance and business results. This person will be responsible for working with the key internal teams (including sales, underwriting, actuarial, operations, channel, marketing communications, finance, IT, etc.) to drive the product plan development and delivery. This will include, but not be limited to, driving market insights into the product line, product lifecycle management, market planning, performance monitoring, and strategic integration.
Accountabilities:
1. Leads the planning, development, implementation and delivery for a product line within a commercial markets segment. Develops the plans and tactics to drive profitable customer acquisition and retention which align with their portfolio manager’s overall segment goals to achieve enrollment, revenue and profit performance and business goals.
2. Advances an integrated approach to identification and resolution of market trends in collaboration with Sales, Market Research, Marketing Communications, Customer Experience and other functional areas. Drives the discovery and validation of market problems and opportunities (both existing and future customers) and translates these to opportunities for the product line – re-stages, new offerings, or new niche markets.
3. Drives the product line lifecycle management and is responsible for the successful delivery, including re-stages, new offerings, and retirement of existing products, to meet the overall needs of the market and achieve the business and financial objectives.
4. Project manages the changes and enhancements for the overall product line portfolio.
5. Monitors and evaluates the product line performance including market share, profitability, growth, customer feedback and competitive insights.
6. Advances strategies that support the overall segment plan, sector plan and corporate initiatives including health improvement, lowering healthcare costs and increasing individual engagement.
7. Maintains close relationships with the market (through customers, brokers, agents, and consultants,) to inform opportunity areas. This includes identification of enhanced customer segment insights target (their unmet needs, and strategies to address these needs) and implications for the product lines.
8. Determines opportunities and strategies to buy/build/partner decisions to advance the overall product line.
The job description in not intended to be an exhaustive list of all functions and responsibilities of the position. Employees are held accountable for all functions of the job. Job duties and the % of time identified for any function are subject to change at any time.
- Work is performed in an office setting
- In-state and out-of-state travel occasionally required
- Required travel between Eagan campus building locations
Qualifications
Required Qualifications:
- Bachelor’s degree and a minimum of 4 years work experience in the healthcare industry focusing on sales, marketing, or sales operations or related field or 8 years of related work experience in lieu of a degree.
- Excellent product line management skills and supporting project management skills
- Experience managing complex projects involving multiple team members and including task assignment, working with key customers (internal or external), and managing project deliverables.
- Strong project management and product integration / delivery skills.
- Strategic thinking, analytical, innovation, financial and decision making skills.
- Proven ability to communicate and collaborate with multiple audiences.
- Skilled at managing products through stage gate development process.
- Ability to drive deliverables in a complex, often ambiguous, environment.
- Self-directed, ability to manage multiple tasks and projects in a timely manner.
- Self- directed to expand industry best practices to extend to BCBSMN.
- Overnight travel is required infrequently.
Preferred Qualifications:
- Product management discipline expertise preferred (ex. Pragmatic Marketing)
BlueCross BlueShield of MN is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. BlueCross BlueShield of MN is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job
Description
Summary:
This position is responsible for planning, development, implementation and delivery for a product line within a commercial markets segment or line of business (including Health and Wellness) or affiliated companies. The goals and results will align with their portfolio manager’s overall segment goals in order to achieve enrollment, revenue and profit performance and business results. This person will be responsible for working with the key internal teams (including sales, underwriting, actuarial, operations, channel, marketing communications, finance, IT, etc.) to drive the product plan development and delivery. This will include, but not be limited to, driving market insights into the product line, product lifecycle management, market planning, performance monitoring, and strategic integration.
Accountabilities:
1. Leads the planning, development, implementation and delivery for a product line within a commercial markets segment. Develops the plans and tactics to drive profitable customer acquisition and retention which align with their portfolio manager’s overall segment goals to achieve enrollment, revenue and profit performance and business goals.
2. Advances an integrated approach to identification and resolution of market trends in collaboration with Sales, Market Research, Marketing Communications, Customer Experience and other functional areas. Drives the discovery and validation of market problems and opportunities (both existing and future customers) and translates these to opportunities for the product line – re-stages, new offerings, or new niche markets.
3. Drives the product line lifecycle management and is responsible for the successful delivery, including re-stages, new offerings, and retirement of existing products, to meet the overall needs of the market and achieve the business and financial objectives.
4. Project manages the changes and enhancements for the overall product line portfolio.
5. Monitors and evaluates the product line performance including market share, profitability, growth, customer feedback and competitive insights.
6. Advances strategies that support the overall segment plan, sector plan and corporate initiatives including health improvement, lowering healthcare costs and increasing individual engagement.
7. Maintains close relationships with the market (through customers, brokers, agents, and consultants,) to inform opportunity areas. This includes identification of enhanced customer segment insights target (their unmet needs, and strategies to address these needs) and implications for the product lines.
8. Determines opportunities and strategies to buy/build/partner decisions to advance the overall product line.
The job description in not intended to be an exhaustive list of all functions and responsibilities of the position. Employees are held accountable for all functions of the job. Job duties and the % of time identified for any function are subject to change at any time.
- Work is performed in an office setting
- In-state and out-of-state travel occasionally required
- Required travel between Eagan campus building locations
Qualifications
Required Qualifications:
- Bachelor’s degree and a minimum of 4 years work experience in the healthcare industry focusing on sales, marketing, or sales operations or related field or 8 years of related work experience in lieu of a degree.
- Excellent product line management skills and supporting project management skills
- Experience managing complex projects involving multiple team members and including task assignment, working with key customers (internal or external), and managing project deliverables.
- Strong project management and product integration / delivery skills.
- Strategic thinking, analytical, innovation, financial and decision making skills.
- Proven ability to communicate and collaborate with multiple audiences.
- Skilled at managing products through stage gate development process.
- Ability to drive deliverables in a complex, often ambiguous, environment.
- Self-directed, ability to manage multiple tasks and projects in a timely manner.
- Self- directed to expand industry best practices to extend to BCBSMN.
- Overnight travel is required infrequently.
Preferred Qualifications:
- Product management discipline expertise preferred (ex. Pragmatic Marketing)
BlueCross BlueShield of MN is an Equal Opportunity and Affirmative Action Employer, M/F/D/V. BlueCross BlueShield of MN is a drug free workplace. Candidates are required to pass a background check and drug test before beginning employment.
Primary Location: United States-Minnesota-Eagan
Shift: Day Job